Share Copy is an opportunity for you to coach your brand ambassadors on what to say in their caption when sharing the content.

For example, you may want to include specific hashtags you would like for them to use, accounts that should be tagged, instructions on types of things they could or should say when sharing, or commentary about the purpose of the content. 

Brand ambassadors will still have the option to create their own caption and edit the share copy when sharing on their accounts, but this is an opportunity to engage and instruct them. 

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